Sunday, October 25, 2009

Baby Einstein refund

The Baby Einstein offered the extension of the refund policy in a press release on September 4, 2009. The refund allows families to get a refund of $15.99 on up to four Baby Einstein titles that were purchased between June 5, 2004 and September 4, 2009 is eligible.

The corporation decided to allow the consumers to determine whether they were satisfied with the quality of the products offered. These actions were lead by Susan Linn who asked the Federal Trade Commission (FTC) to question the claim that Baby Einstein is educational. The FTC brought no action because they do not claim to be educational. Susan Linn continued her attacks on the company with the recent media blitz.

In response, Baby Einstein Susan McLain, the General Manager, of the Baby Einstein Company wanted to set the record straight and state that the company stands behind its products. This extended refund policy is a demonstration of the strength of the products. The refund policy allows the consumer to make the choice.

When we reviewed several of the Baby Einstein DVD’s, it was determined that they can be an effective tool in teaching your child. The same way a pencil can be used in teaching your child to write. If you simply hand your child a pencil that does not mean they can write. Children learn in several different formats. Parents should never think that a single product can be all things to all children. It is essential for children to learn in an interactive environment. The television should never be substituted for the parent reading and actively talking to the child. Again, the content of several of the titles have value and merit, but not as a stand alone tool in education.

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